Front End Development
UI Design
A/B Testing
User Analytics

Betterfly was a community for connecting personal service providers (guitar teachers, life coaches, Spanish tutors, etc) to students looking to learn online.

As the lone front-end developer, I was responsible for full UI design and development, including building a custom online video chat tool.

Betterfly students and teachers were all over the country, so we needed an integrated video tool that was easy to use and fit Betterfly’s existing design. I built Betterfly’s custom video chat using WebRTC and text chat using WebSockets, as well as a diagnostic tool for testing microphone and video connections and internet speed.

I worked mostly in the View layer of our PHP application, using jQuery, Backbone and Sass on the front-end to build custom interfaces and page layouts.

I also kept tabs on user behavior on the site and implemented A/B tests and user flows using Google Analytics and a suite of other analytics tools.

Betterfly was acquired by TakeLessons in late 2013.